Thursday

Ten Ways for Authors to Fail on Social Media






KJ Charles


There’s been a lot of social-media career immolation going on this week. It may be the full moon. People making idiots of themselves is not a particularly edifying sight, so I’m not linking specific cases, but here are my basic principles of How Not To Do It for authors.
1) Interact online if you’re no fun to interact with.
Everyone tells you to be out there. Have a Goodreads or Facebook group, chat on Twitter, have a community, let them get to know you. But what if they don’t like you? I’ve had the experience of disliking an author’s online personality so much that it’s seeped into how I regard their books. I’ve chosen not to pick up books that would have otherwise been autobuys.
Obviously, authors have been unlikeable throughout history. This is why we have to sit alone in small rooms with our imaginary friends. But in previous years, it was reserved for their long-suffering loved ones and their editor. Now fans can get a share too.
This is a tricky one to judge, since most people don’t set out to be jerks. And I’m certainly not suggesting anyone should be silent, or a doormat. There are things we all need to stand up for, and stuff that shouldn’t be let go. Some people make their, uh, bracing interactive style a positive part of their brand (i.e. forceful without being a jerk). But if you’re getting into thin-skinned sulks, insulting your own fans, or picking fights with potential readers, you’re probably better off backing off.
2) Be vile.
Right. If you, the author, post a hilarious video/meme or an amusing blog post or whatever, and the response is, ‘wow, that is really racist/sexist/homophobic/transphobic’, the correct approach is as follows:
  • Look again at what you posted.
  • Consider why the objection has been raised and if it is valid. If you can’t see what the problem is, ask, and listen to the answer with an open mind. You might learn something.
  • If you have caused real offence, even if you had no intention of doing so, apologise, and try to learn from the experience. If you think saying it was worth the offence caused, or that you’ve been misinterpreted, try explaining why and listening to the responses. Again, you may learn something.
  • Click here for the rest of this great article.

Sunday

Do Authors Obsess Too Much About Book Reviews?



by Anne R. Allen

Whether we're newbies or superstars, traditional or self-publishers, pretty much all authors stress about reviews: getting them…and surviving them.

Getting Reviews is Tough  


From the time our first book launches, we're told our number one job is to get reviewed. We send out ARCs, desperately query book bloggers and give away as many books as possible in hopes that some kind soul will write a few lines saying how they liked the book.

Some authors also use the new pricey book review sites—the ones where you have to pay $30 a month to be listed on a site that gives away free copies to people who probably won't review anyway.

Or they pay to get reviewed at Kirkus ($400-$550) or Publisher's Weekly($149). (These are not illegal like paid online "customer reviews," but many experts, like Joel Friedlander, consider them a bad idea.)

For a report from the review-chasing front, here's a great post from Molly Greene that includes her experiences with one paid review site. (Spoiler alert: it wasn't all Kumbaya and rainbows.)

We start out hoping for a bunch of rave reviews from big name book blogs or prestigious print journals, but after 100s of rejections from overwhelmed sites, we're grateful for a lukewarm mention on a blog with a readership of two people and a parakeet.

And then there's the biggie: getting reviews on the all-important retail and reader sites.

Nothing looks sadder than a naked, unreviewed book on Amazon or Goodreads. So we plead for people to accept free copies of our pricey, expensive-to-mail paper books on Goodreads and give away as many ebooks as we can on Amazon and Smashwords.

Some desperate authors even cross ethical lines. This is dumb and can get you kicked off Amazon permanently, so don't succumb to temptation to do stuff like:
  • Paying review mills or somebody at Fivrr to churn out generic one-line 5-stars. 
  • Trading reviews. 
  • Establishing "sock puppet" accounts for ourselves so we can review our own books and/or trash other people's. 
People do these things because they're told they gotta, gotta, gotta get those reviews. They've probably heard that they need a certain number of Amazon raves—maybe it's fifty, or a hundred, nobody's quite sure—to make the bestseller lists and get promoted by the algorithms. (A myth: more on that below.)

But we all try to reel in as many reader reviews as possible, begging everyone we meet to read the book and write something. Anything. Preferably something nice.

Only mostly they don't.

Most sales and giveaways generate very few reviews. Lots of scammers use Goodreads and other sites to get free hard copies they can sell on EBay. And the few who do write reviews can be downright nasty.

There's a bizarre reviewer subculture in the Amazon-Goodreads jungle that revels in giving nasty reviews to books they haven't read. It's a game for them. They'll glance at a few lines in the free "look inside" sample or simply reword other negative reviews. They often buy and return an ebook within minutes so they can get a "verified review" stamp on their one-word one-star.

The motivation of these people isn't entirely clear to me, but apparently some are competing to rack up a lot of review numbers—some write dozens per day—which can make them eligible to get free products to review. Others are playing Amazon like a videogame. The rest are just mean people who must be having terrible lives.

But the thing is, none of this stuff is helpful to readers looking for their next read. The abuse also hurts the reputation of genuine reviewers and sends authors into despair.

Surviving Bad Reviews is Tougher


Keep reading here....

-CYM

Friday

14 Amazing Bookish Halloween Costumes for Children

BY BECKY COLE

Halloween approaches, fellow book nerds. Do you know what you’re going to wear? Neither do I! Let’s get our creative juices flowing by cooing over some photos of adorable little nuggets in bookish Halloween costumes.
I may not have a baby of my own to play dress up with, but I’m fully amenable to appreciating the wee bookish Halloween costume efforts of others.
(Also: beware, friends and relatives who have recently reproduced. I am scheming.)
I cannot contain my glee when I look at this little hobbit. He’s ready for second breakfast. Look at his furry feet!

Thursday

Book Club Books: 12 Fabulous Titles Everyone Can Agree On


 | By  

Selecting a book club book can seem as harrowing as the plot of a page-turner. Should you opt for the true story of a valiant trek across the Pacific Northwest, or the underrated, lesser-known classic? Should you ignore your 400-page limit for the sake of discussing The GoldfinchShould you cancel your book club altogether?
Lest your wine-soaked discourse on what to read eclipse a more engaging conversation about books and life in general, consider these 12 fool-proof book club picks:

The Story of Land and Sea by Katy Simpson Smith
With a PhD in History and an MFA in creative writing, who better to pen a Revolutionary War-era novel than debut author Katy Simpson Smith? Her first book follows a single father and his ailing daughter Tabitha, as he attempts to cure her of yellow fever by taking her to sea. Embellished with flashbacks from the time before Tab's mother died in childbirth, this story is both painstakingly accurate to its era and pleasantly relatable to a contemporary audience. Read our review here.


Everything I Never Told You by Celeste Ng
Another stunning debut, Everything I Never Told Youfollows the pain and trauma a family must cope with after the loss of its eldest and most-praised daughter. Ng examines parental pressures, Asian-American stereotypes and various means of coping with grief in her story of a biracial family's gradual unraveling. Read our review here.



-CYM


Tuesday

10 Tips to Organizing a Kick Ass Online Book Event




Today, one of our WANA instructors is here to talk about a topic that makes most of us want to throw ourselves in traffic. BUT Angela Ackerman, our marketing maven is here to demystify Sasquatch the book launch party….
The Book Launch—WTH? What AM I THINKING?
The book launch. The discoverability blog hop. The big Christmas sale. You know you need to do it, that it will be good for your book, but the MOUNTAIN of work looming makes you want to run for Netflix and Big Bang Theory reruns.
After hosting many successful online events, I’ve learned a few tricks to making it through them alive. It involves a lot of coffee, frozen pizza for the family, and these ten steps.
1) Pick a Theme
Every event needs something jazzy to make it stand out. Pick a theme for your event that makes it fun and different. Think about your audience, and what they might find entertaining or valuable, and then pair it with a unique element from your book.
Is your book about pirates? Create an online treasure hunt. Is your hero a safe-cracking thief? Host a bank vault break in (Becca and I did something similar HERE.) The goal is to attract YOUR IDEAL AUDIENCE by tailoring your event to something they specifically will enjoy.
2) Marshall Your Forces
-CYM

Sunday

The Chemistry Behind the Smell of Old Books: Explained with a Free Infographic




What gives old books that ever-so-distinctive smell? Andy Brunning, a chemistry teacher in the UK, gives us all a quick primer with this infographic posted on his web site, Compound Interest. The visual comes accompanied by this textual explanation. Writes Brunning:
Generally, it is the chemical breakdown of compounds within paper that leads to the production of ‘old book smell’. Paper contains, amongst other chemicals, cellulose, and smaller amounts of lignin – much less in more modern books than in books from more than one hundred years ago. Both of these originate from the trees the paper is made from; finer papers will contain much less lignin than, for example, newsprint. In trees, lignin helps bind cellulose fibres together, keeping the wood stiff; it’s also responsible for old paper’s yellowing with age, as oxidation reactions cause it to break down into acids, which then help break down cellulose.
‘Old book smell’ is derived from this chemical degradation. Modern, high quality papers will undergo chemical processing to remove lignin, but breakdown of cellulose in the paper can still occur (albeit at a much slower rate) due to the presence of acids in the surroundings. These reactions, referred to generally as ‘acid hydrolysis’, produce a wide range of volatile organic compounds, many of which are likely to contribute to the smell of old books. A selected number of compounds have had their contributions pinpointed: benzaldehyde adds an almond-like scent; vanillin adds a vanilla-like scent; ethyl benzene and toluene impart sweet odours; and 2-ethyl hexanol has a ‘slightly floral’ contribution. Other aldehydes and alcohols produced by these reactions have low odour thresholds and also contribute.
The Aroma of Books infographic can be viewed in a larger format here. And because it has been released under a Creative Commons license, it can be downloaded for free. For another explanation of this phenomenon — this one in video — see this previous post in our archive:  The Birth and Decline of a Book: Two Videos for Bibliophiles

Originally posted here: Open Culture